6 replies to this topic

[Faken]

Jaime is closing up the final bits and pieces of an exciting new product for our advertisers that are looking for extremely high converting ads in a PPC or CPM format, and I've got some exciting news for community members in general!

First off, we've added a new PPC and CPM credit system, where you can purchase Click or CPM Impressions Credits that you can use to create ads on our site. When you visit the Ad System area of the site, you will now see your available credits on the left side menu. From there you can purchase additional credits from the Credit Purchasing page. Once you have purchased either Click or CPM Credits, you can then purchase as many PPC/CPM based ads as you like by assigning credits to them from your account.

So as an example, if you purchase 1000 Click Credits, you can create 1 PPC ad campaign and assign 1000 clicks to it, or 10 ads with 100 clicks each, or 1000 ads with 1 click each, the choice is yours! The same principal for CPM based ads.. the system is very flexible and you can run either PPC or CPM, depending on your preferences.

You can read about the available PPC/CPM ads HERE or if you're not sure what PPC/CPM ads are or have other questions about the ad system, you can check out the ad system FAQ HERE!

For the moment we are introducing the new PPC/CPM formats with a new ad campaign style called Integrated Ads, and they are high converting ads that you will find blended in among listed tutorials. These are extremely effective ads with great click thru and you will find our pricing to be very competitive with other ad networks. We will also be introducing several other ad areas in the near future, so stay tuned for updates on that. The general plan is to offer direct PPC/CPM inventory anywhere you currently see a network ad, such as Google Adsense.

Now, for those of you that don't have an advertising budget, here's a heads up! Keep a close eye on the news in the coming weeks, because we are going to show you how you can earn advertising credits without spending a dime! I'm not going to say anything further for now, but we think you guys are going to love this new feature, so stay tuned.

LESS ADS ON CATEGORY PAGES!

Not sure if you guys have noticed, but the tutorials on the category pages, such as Photoshop, are now much higher to the top fold now thanks to the removal of the Category Ad boxes. We used to have the Adsense box with the category overview, then the box with the category ad, then the tutorial list. We'll also be tweaking that Adsense box in the coming weeks so it uses up a bit less real estate.

I have quite a few updates coming up this week, so keep an eye on the news and my blog for news and reviews and all the junk in between.

Dan

[The Wicked Flea]

Neato Dan, and P2L Co..

Are you doing anything special to deflect PPC fraud? I know that folks can have "click-bots" that do the clicks for them to make income, but what have you done to make the advertisers feel safe? (IE, any tips for the rest of us on how to implement a similarly 'safe' system?)


I wonder, as a side note, is P2L and related stuff your actual full time job? From doing all the site improvement and additions that you all do, to moderating the queue of incoming tutorials... I'm pretty impressed how you get it all done. Seemingly without pulling all your hair out in frustration.

[Faken]

The Wicked Flea, on Apr 10 2007, 10:52 AM, said:

Neato Dan, and P2L Co..

Are you doing anything special to deflect PPC fraud? I know that folks can have "click-bots" that do the clicks for them to make income, but what have you done to make the advertisers feel safe? (IE, any tips for the rest of us on how to implement a similarly 'safe' system?)


I wonder, as a side note, is P2L and related stuff your actual full time job? From doing all the site improvement and additions that you all do, to moderating the queue of incoming tutorials... I'm pretty impressed how you get it all done. Seemingly without pulling all your hair out in frustration.

Hello,

Yes, we have several fail-safes against click bots and the like, plus it's very obvious when someone is using one because we know internally what kind of click rates are to be expected. Also, usually people use click bots to generate added clicks on their site, but in our case, the ads are already paid for, so it makes no difference to us how many clicks are registered because it doesn't make us more or less money. We only count unique clicks, so even if someone clicks 20 times on your ad, it will only be counted as 1 click. We also use a distribution system that spreads out ads throughout the day, so if you set a daily limit, that limit is spread throughout the day. It's all discussed in the ad overview areas of the ad system.

I run P2L as well as other business sites full time. There's LOTS of frustration, believe me, but you deal with it instead of freaking out.

Dan

[Netcades]

Sounds like a great product. Good job

[α∂αмяoss]

Sounds awesome dude. Good job!

[WMaverick]

Dan, I'd just like to say that I am extremely impressed with your PPC system. Buying my PPC credits was as painless as it gets, and integration with your program was a snap. I have never seen an ad get put into rotation this fast. I just bought my PPC credits about an hour ago, and you've already sent me 6 leads. I hope this program works out tremendously well for you - you deserve it!

As an aside, you and your staff might look into software interface design as a side project. Your campaign setup / management system is one of the most intuitive online apps I've ever used.

[Faken]

WMaverick, on Apr 18 2007, 07:11 PM, said:

Dan, I'd just like to say that I am extremely impressed with your PPC system. Buying my PPC credits was as painless as it gets, and integration with your program was a snap. I have never seen an ad get put into rotation this fast. I just bought my PPC credits about an hour ago, and you've already sent me 6 leads. I hope this program works out tremendously well for you - you deserve it!

As an aside, you and your staff might look into software interface design as a side project. Your campaign setup / management system is one of the most intuitive online apps I've ever used.

Well thank you very much, your feedback and business is VERY much appreciated and I'm glad the system is so easy to use. When you've been staring at it for as long as Jamie and I have, it's tough to judge if we've made it intuitive and simplified enough for quick and easy use. Keep an eye on the news for additional PPC/CPM formats we're releasing VERY soon.

If you pop in to the ad system area and look at your current PPC credits, you'll find a little extra deposit in there as a thank you for your feedback and your business. If you have a chance to follow up on your campaign and let me know how things stand on an ROI standpoint, I'd really appreciate it!

Thanks again,
Dan