The massive success of iTunes, with a huge market share.
the next major version (5, which has been prieviewed) can play the new quicktime H.264 format
Quote
QuickTime 7 features an ultra-efficient new video codec called H.264. H.264 delivers stunning video quality at remarkably low data rates, so you see crisp, clear video in much smaller files
Makes me think that the next move will be movie downloads (from itunes stores) - Download, rip to DVD.
Especially when Apple have had their patent for a hand help flat panel device... (a ViewPod)
can't wate
