QUOTE(Discontinuity @ Aug 16 2006, 08:57 AM)

RedDragon - you're so close. the 'p' doesn't work for the client, and she wasn't sold on the vine, that it was a vine, or what the vine had to do with 'spa'. Aside from that, she loved the colours, the print-friendliness, the weight of it as a brand, and that it would look good if called to translate to a product range in the future. The font was different, yet sophisticated, and the she was really please with your holistic approach. It worked, it was 'less' if you took anything out, but it was 'more' than the text alone. Congrats.
3. RedDragon - #112
Colours good, client really liked your ideas and liked that you'd thought about what the brand meant. She didn't the gap in the font, (maybe you could create some paths?) and she didn't feel that the 'vine' worked - initially she wasn't sure what it was. She also liked that the font was distinctive but classy. If the vine idea worked a little better for her, this would be her favourite, and she liked that it could translate to product as well as website longer term. Really simple, but really good. If you could join up the p's and do something different with the emblem/icon, you'll probably win.
Thanks for your valuable criticism. I do agree with them, and made some changes to the first version. I think this new version is better. The 'closed' P emphasises the words more, especially 'spa'. The leaves are now connected to the 'L' and are placed in a more random order. I came up with the leafs as Simple Spa emphasises nature, vividness and growth/healing. It's a process, just like the growing of a plant/tree.
Anyways, to illustrate the drawing process, I used 3 versions:
First I closed the p's, to get a look at the new lettertype. The need to replace the leafs is still there ofcourse.

So I removed the leafs which results in the following version. If this suits the client better, it's fine by me as well ofcourse. However, I like the next one best..

The end-result, which I'm quite happy with. Leafs are connected and placed more carefully, to give a more random, natural look. I also played with big branches and everything, but its this simple version that really looks best and gives that nice accent to the lettertype and logo overall.

If the logo would be used on packaging in the near future, the green colours can be perfectly used for this. By making the logo in 2 PMS colours, the logo already is ready for printing purposes. 2 colours instead of a fullcolour logo saves lots of money.
Depending on the background, the logo has two versions. In both versions, the word 'spa' stands out.


Finally, a logo also has to look good in gray scale and pure black and white, for various reasons (fax, copy etc). Therefore, you should always check a logo in these two settings:


That should be all! If you have any questions, feel free to ask