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Griffin
QUOTE(mattyK @ Aug 14 2006, 06:21 PM) *
yeah I think I should say, discontinuity, that if you see something you like, but want to see a few things changed, you should pm the person who made it and ask them to try it out.


Yes, that would be much appreciated happy.gif
Oh and just noticed, 100th post in this topic, pretty successful contest id say.

- Griffin
jnl264
Wow, 100 posts! thats pretty crazy.. im having problems with ideas but i hope i can think of something else! (ive only submitted one entry:()

-jnl264
mattyK
Last one for the day...

Griffin
New, went for a product look:



- Griffin
NothingMan
Are we getting closer bigwink.gif
Discontinuity
yes smile.gif



here's the current feedback (top 3 logos + honourable mentions). client has now decided water isn't the way to go - natural/flowers/plants etc definitely are. She said MattyK and Griffin really made the water drop concepts work, they just didn't work for her, and couldn't get away from the slight confusion with a 'hot tub/spa' site.



1. MattyK - post #78

The bottom logo is closest to what the client wants out of everything response so far. The flower says natural, while in the blue and the red the logo does look really good, it gives slightly mixed messages about the nature of the flower (ie. is it a fire-flower? a water-flower?). Fantastic logo - if the competiton was closed now, you'd win it. Really simple, coherent, great colours and good response to feedback.

2. Nothingman - post #73

Logo #5 was a really nice design. The way the colour comes up off the page really worked for her. She'd go for this in green (#3 instead though) if she were to pick it. I think Matty's logo will edge it over the next 10 days, but this is certainly a possibility. Great response to feedback, thinking outside the box got you marks with the client too.

3. Myoto - post #81

Logo #5 and logo #6 both have promise. The client thought that the level of finish was lower than some and that the typography needed work, but was happy that you seemed to have got a 'simple' concept and kept it 'simple' #5 in particular (partly because of the better horizontal use) appealed to her in functional terms, it was a good shape, a good thought, and an elegant layout. She wasn't sure about most of your colour choices though (ie. primary red, lime, cyan etc)

4. Bronya - post #55

You were closest on concept first off. Although it wasn't horizontal and wouldn't have scaled further down, it was clean, simple and elegant. The badge format didn't work, and nor did the fact that the 'icon' was bigger than the text.

5. minus - post #74

Logo #2 was lovely. apart from the use of the photoshop 'brush', it looked almost perfect for a day spa, or site catering to a more mature market. That was the big problem, it isn't young enough. Great logo though!

6. blackhawk_996 - post #58

Logo #2 flowed really well, but the font didn't work for her. She could see why you chose the colours and liked the ideas behind the entwined leaves (and the leaves themselves). She thought you initially overdecorated (Logo #1) and that the flatness of the leaves didn't quite work with the drop-shadowed text and difference in colours.

7. Griffin - posts #2-104 blush.gif

In some ways, this contest has been a two-horse race between you and MattyK. So 7th at this point? What's all that about. The client doesn't feel the logos take a holistic approach enough, they're too much 'text+icon' and not enough 'brand'. You're showing a lot of promise here, but you are capable of the next step up. Ask yourself 'Is it better than my signature?'. I think the main problem is probably your choice of fonts - I'd start with a blank canvas and a new leaf. http://www.bamag.com/email/78dbir-email/ne...269TextType.pdf might help you choose fonts, even if the article is mainly talking about serif typefaces. You're 80-85% there, and many of your logos got mentions for the varying positives from her.



Thankyou everyone for your responses - I do understand how frustrating logo design can be, and hope to work with a number of you over the longer term!
Matheus
QUOTE
She wasn't sure about most of your colour choices though


just tell her that the colors doesn't matter, as It can be changed very easy
every enter of anyone here can have a color change hehe smile.gif
Griffin
Well it looks like I got my work cut out for me heh
Thanks for the feedback

- Griffin
Matheus
here comes them pumped:


I'll work on a mix of them all
but I'll keep it simple like always
tmyie
I don't expect these to be taken seriously, I just wanted a go;

http://img151.imagevenue.com/img.php?image...green_403lo.jpg

http://img145.imagevenue.com/img.php?image...uenoS_497lo.jpg

http://img19.imagevenue.com/img.php?image=...eaves_548lo.jpg

I hope the links are working - my computer is having problems, thus choosing not to load certain pages.
Griffin
Is this moving farther or closer to what shes looking for?



- Griffin
RedDragon
My shot at this:






.EPS and .AI available
2 colors used: PANTONE 366 U and PANTONE 375 U (keeping printing setup in mind)
earthy colours, with a fresh touch.
I left .co.uk out on purpose, as it's not part of the brand name, it should be communicated in other ways. I could always add it on request.

Simply Spa to me sounds like going back to the source, back to your roots (natural products). The growing vine is a good illustration of this. The choice of the lettertype accentuates the vine.
NothingMan
This one is not my cup of tea, but maybe shell like it...



But this one is smile.gif

blackhawk_996
That second one is really nice nothingman.



Top and left border are from full layout still...
mattyK
very very nice Tunwe (or, erm, nothingman)

since she liked mine so much, I'd thought I'd throw out a few in the same style

xis
Is that all you got, mattyk? lol j/k. Very nice work young man.
Griffin
A variant on my last one:



- Griffin
Discontinuity
#111,#112,#115 (RedDragon, Griffin, MattyK) all really nice.

Griffin, a definite improvement on your earlier work. smile.gif Colours well balanced, logo is self-assured, frangipani flower is well designed, has a nice feel to it - reminds me of the last time I was in Thailand without taking me too far from the comfort of my own home. You went away, came back, and raised the bar. That'll take you a long way.



Will wait for client feedback and then post again



NothingMan, some really nice and innovative logos, you have a flair for getting a new look each time you come to canvas.
Griffin
2 more



- Griffin
mattyK
couple more...



QUOTE(RedDragon @ Aug 15 2006, 11:03 AM) *
My shot at this:




If you don't mind me asking, what font is that, it's rather nice...
Ben
How do you guys come up with so many ideas? Im having heaps of trouble finding some..

EDIT: Heres another one I came up with.


EDIT2: Heres one with more of an 'alive' feeling.

Discontinuity
MattyK, RedDragon and Griffin,

You're fairly evenly tied for first place - the client is really happy with what you've got so far and she's just waiting to see which makes it into the 'perfect' category.

MattyK - the weed leaf..........isn't going to work sad.gif . Client wasn't too happy about that one! For the same reason, Myoto can't get away with a maple leaf. Your (daffodil? orchid?) flower works, the colours work, #3 and #6 are the nicest out of the lot as you add a little too much complexity into some.

Griffin - the frangipani..............is slight 'graffiti', but a lovely concept. The client thought you'd raised the bar a bit too, and that it worked a lot better together. The font, although not perfect at smaller resolutions, worked well. Slightly too grey overall maybe.

RedDragon - you're so close. the 'p' doesn't work for the client, and she wasn't sold on the vine, that it was a vine, or what the vine had to do with 'spa'. Aside from that, she loved the colours, the print-friendliness, the weight of it as a brand, and that it would look good if called to translate to a product range in the future. The font was different, yet sophisticated, and the she was really please with your holistic approach. It worked, it was 'less' if you took anything out, but it was 'more' than the text alone. Congrats.

I feel it may be best to close this early if the client says 'that's perfect' what do you all think? (everyone, that is)

best wishes,

John


-------------

Here's one I lost earlier:



1. MattyK post #115

Logos 3-7. These work best, they're more simple. You're top at the moment, my only worry is that the daffodil/orchid might get pipped at the post. You've responded really well to (constructive) criticism, your work has a high polish. might be worth dropping the .co.uk and seeing if you can balance it as well?



2. Griffin - #111

Green Logo. As I said, you raised the bar. Really good, upmarket feel. The frangipani could be less 'graffiti/surfwear style', and overall it might be too grey. It was much closer, the top three are almost too close to call. It could be a more abstract flower, or less detailed? The flower is a bit too masculine for the clients taste, also.



3. RedDragon - #112

Colours good, client really liked your ideas and liked that you'd thought about what the brand meant. She didn't the gap in the font, (maybe you could create some paths?) and she didn't feel that the 'vine' worked - initially she wasn't sure what it was. She also liked that the font was distinctive but classy. If the vine idea worked a little better for her, this would be her favourite, and she liked that it could translate to product as well as website longer term. Really simple, but really good. If you could join up the p's and do something different with the emblem/icon, you'll probably win.
NothingMan
Well If it the competition is almost over, this is probably my last shot...

RedDragon
QUOTE(Discontinuity @ Aug 16 2006, 08:57 AM) *
RedDragon - you're so close. the 'p' doesn't work for the client, and she wasn't sold on the vine, that it was a vine, or what the vine had to do with 'spa'. Aside from that, she loved the colours, the print-friendliness, the weight of it as a brand, and that it would look good if called to translate to a product range in the future. The font was different, yet sophisticated, and the she was really please with your holistic approach. It worked, it was 'less' if you took anything out, but it was 'more' than the text alone. Congrats.

3. RedDragon - #112

Colours good, client really liked your ideas and liked that you'd thought about what the brand meant. She didn't the gap in the font, (maybe you could create some paths?) and she didn't feel that the 'vine' worked - initially she wasn't sure what it was. She also liked that the font was distinctive but classy. If the vine idea worked a little better for her, this would be her favourite, and she liked that it could translate to product as well as website longer term. Really simple, but really good. If you could join up the p's and do something different with the emblem/icon, you'll probably win.


Thanks for your valuable criticism. I do agree with them, and made some changes to the first version. I think this new version is better. The 'closed' P emphasises the words more, especially 'spa'. The leaves are now connected to the 'L' and are placed in a more random order. I came up with the leafs as Simple Spa emphasises nature, vividness and growth/healing. It's a process, just like the growing of a plant/tree.

Anyways, to illustrate the drawing process, I used 3 versions:

First I closed the p's, to get a look at the new lettertype. The need to replace the leafs is still there ofcourse.



So I removed the leafs which results in the following version. If this suits the client better, it's fine by me as well ofcourse. However, I like the next one best..



The end-result, which I'm quite happy with. Leafs are connected and placed more carefully, to give a more random, natural look. I also played with big branches and everything, but its this simple version that really looks best and gives that nice accent to the lettertype and logo overall.



If the logo would be used on packaging in the near future, the green colours can be perfectly used for this. By making the logo in 2 PMS colours, the logo already is ready for printing purposes. 2 colours instead of a fullcolour logo saves lots of money.

Depending on the background, the logo has two versions. In both versions, the word 'spa' stands out.





Finally, a logo also has to look good in gray scale and pure black and white, for various reasons (fax, copy etc). Therefore, you should always check a logo in these two settings:





That should be all! If you have any questions, feel free to ask happy.gif
Moesh
Well i might just be too late with this.. but im not at P2L so often any more.. so here is my try anyway:

The_pro_designer
You guys are still at a go.. Whoa.. Lol how many entries from the top three submitter together? a bazillion??!?

Great job so far guys!
Babyface
damn people really seem to want that 100GBP tongue.gif well just cause I said i would i m entering now hope its decent smile.gif

Discontinuity
RedDragon - vastly improved, leaves aren't quite right though, too scattered and not 'crafted' enough. Hope to speak to the client again tomorrow, she's on UK time and I'm not.



looking good though smile.gif
RedDragon
Hi John,

what is it exactly you'd like to see, more detail in the leafs? I have two reasons why I chose for this concept; the leafs in my logo have the same 'structure' as the letters. The curves are more or less the same, so is the pointy top in comparison with the ends of the letter 'S', 'P' and 'Y'. The thickness is also close to the letter's thickness.

Next to that they can be easily scaled down without a huge change in the logo.

smile.gif
Babyface
ok, now i started i can't get it out of my head smile.gif.
My last one seems to be too detailed and not worth a comment, therefore I thought it'd be time to read about simply spa aswell. Interestingly enough the first images coming to my head were not plants or such, so I m taking the risk to go in slightly different direction.



I chose the dragonfly, because it's an animal you dont see very often but I always thought it very beautiful. The other animal on my mind (butterfly) just seemed too ordinary and without enough apeal. It has a both masculin and feminin effect and in this position sits peacefully. The apeal to nature for me comes more through life and movement then through plants which in my opinion are too static for the message.

Hope you liked my thoughts and what i made of it, criticism would be apreciated.
bstbwlraround
heres another logo

this time i went with a winter theme

Click to view attachment
NothingMan
Huh, never give up! bigwink.gif...
@RedDragon, man you really know your sh...smile.gif...
Anyways lesson1...checked!





Ive been making to detailed logos myself...
This one, on the other hand, is supposed to have logo in itself, apart from the whole name...Its simple, and works in B/W
Griffin
Nothingman its nice, but looking at the feedback hes left so far hes probably going to say its to high (vertically) and the light detail on that flower will probably disappear when the size is decreased.

- Griffin
Moesh
well since i didnt even get a comment on my last tries.. here are some other logo's:

NothingMan
QUOTE(Griffin @ Aug 16 2006, 11:16 AM) *
Nothingman its nice, but looking at the feedback hes left so far hes probably going to say its to high (vertically) and the light detail on that flower will probably disappear when the size is decreased.

- Griffin

Yeah, you're right...It was just an idea...
winner is pretty much known...bigwink.gif
Griffin
Here are some variants on the flower, the first half are just color changes, the last half are using a different font.

Daniel D
Another shot at it! (Totally different style than my others) and just remember, colors, shape, and everything else is changeable, it's just the design you're looking at tongue.gif.





@Discontinuity i'm sure someone here could do EXACTLY what she wanted if the client told you exactly what she wanted, we're sorta shooting in the dark with you as our flashlight.. (Don't take that the wrong way as it was just an expression) victory.gif
α∂αмяoss
QUOTE(Griffin @ Aug 16 2006, 06:45 PM) *
Here are some variants on the flower, the first half are just color changes, the last half are using a different font.



They are the best so far, well in my opinion...
Good luck to everyone victory.gif
Griffin
Another set based on the second flower design:



- Griffin
SimplicityDesigns
Griffin, I like the third one on your previous post the most. Nice work.

-dan
Matheus
QUOTE
For the same reason, Myoto can't get away with a maple leaf.


what do you mean?
Discontinuity
QUOTE(Myoto @ Aug 17 2006, 08:23 AM) *
QUOTE
For the same reason, Myoto can't get away with a maple leaf.


what do you mean?




maple leaves are bad unless you're actually selling maple. it's because of inherent perceptions. you see a green maple leaf done in illustrator, many people will think it's a cannabis leaf. most won't, but you're better off without the mixed message. there are a surprising number of things that can give a mixed message - so it's mostly a case of being careful with icons/colours etc.
Discontinuity
QUOTE(minus @ Aug 17 2006, 04:43 AM) *
@Discontinuity i'm sure someone here could do EXACTLY what she wanted if the client told you exactly what she wanted, we're sorta shooting in the dark with you as our flashlight.. (Don't take that the wrong way as it was just an expression) victory.gif




I'll respond quickly to that and give client feedback later. If the client says 'I'm an artist, I'll draw it, you copy it, you're reduced to a draughtsman.' If the client gives guidelines, it's the job of the respondent to give concepts. I'm effectively mentoring you as artists in order to make my client happy. If she knew exactly what she wanted, I'd probably have done it myself tongue.gif . I understand what you're saying, and as a designer, it can be frustrating. There's a fine line between spoon-feeding a designer and not giving enough information. Thats why I've asked for feedback from you. I'm sure there are at least 5 people here who have enough talent to get a result. Now it's just a question of the winning concept, and fine-tuning the execution of it.
Discontinuity
From 'The Client':

Dear Minus, I understand your frustration, but try to bear in mind that I am not an artist or designer. If I could tell you exactly what I wanted believe me I would, but I think it's natural given my lack of expertise that I am more clear on what I don't want! Whoever wins will do so because they have been able to psyche out what is right for my brand, my market and my taste, and turn that into something that really works. In this case, a feel for the look I'm after and the patience to work with criticism is as important as your artistic skill. Nevertheless, I am open to any new ideas people have - convince me! (visually that is!).

I hope no one feels their efforts will be wasted. I have seen really impressive efforts across the board and I hope through competitions like this you will develop skills that will help you get money out of all the other clueless people you may work for in the future

Despite not intuiting it right away, Griffin has impressively worked hard to figure out what I want and succeeded, Red Dragon breezed in with a stunner, and MattyK got the feel right very early on and continues to refine it. Red Dragon, I have always liked the simple shape of your leaves and the way they complement the font. Don't change that. The stems help join them to the L, I just think they're now a little too random. Something more stylised and neat will work better for me, possibly even a more abstract form using those shapes. I want the logo to look neat. Griffin, I'm loving your new flowers, exactly what I was hoping you could do. Could I see the second flower shapes in the greener version please?

Moesh, Minus, d4rkst0n3, and especially NothingMan, you are all getting better but not challenging the top 3 yet. Babyface, there is no problem with a dragonfly, however I was not convinced by the font and layout.
RedDragon
Hi John,

I see what she's aiming at, and she does offer valuable feedback in order to get 'the perfect logo'.

I'm willing to do one more adjustment, and I will post this later. I liked the subject and had some spare time. Since the logo turned out pretty good imo, I'd like to win it for that matter too! bigwink.gif

I may suggest that you should judge more on the concept and idea behind the logo. Small details can always be worked out after a winner is picked. That way people wont spend more time on their creation than necessary smile.gif
Babyface
I guess I m pretty late stepping into the competition but I still want to keep trying:
Searched for a more appropriate font and adjusted it to colortones you seemed to like.
Positioning of the dragonfly can ofcourse be applied to each style.

Babyface
Made another dragonfly, maybe that fits better aswell:

The_pro_designer
thats your best dragonfly one Babyface. smile.gif he connects in the right way in a better way this time.
RedDragon
This new version has more structure in the placement of the leafs. I took the shape of the 'L' into consideration and levelled the leafs accordingly.



happy.gif
Discontinuity
QUOTE(The_pro_designer @ Aug 17 2006, 08:55 PM) *
thats your best dragonfly one Babyface. smile.gif he connects in the right way in a better way this time.




that is better - the logo is balanced, the font is good, and the dragonfly improved (less insectly, maybe). I'm going to give the contest another 12 hours then announce the winner as the client is set on what she wants. If you're happy it's you, sit back on your laurels and smile. If you want a last go and you haven't been happy, do it for the practice, and maybe the reward as well.



Thankyou!
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