Checkmate, very clever.

lmao! Very clever, do you think Audi had there ad up there as a rival at first and then BMW decided to advertise opposite?

xD Audi wins though. lol

Good ads, I'd drive them both.

It is very hard to say better any one of those because both have their own qualities. It is question of personal liking. For me, Audi is better, though I don’t own it. Looking for a miracle to happen.

My first car was a Focus Zetec and now I drive an Audi S3. My brother has the BMW M3, and after driving his car, I must say I prefer the Audi

Love the "smart assery" in the BMW ad lol, That is the clearest definition of a 1-up I've ever seen

Vehicle wise, Both are eh.

BMW has the awesome grill

Yeah I have to say style-wise, the Bmer owns that Audi... I wouldn't drive either though, I can think of better vehicles in that price range that I would rather buy.

But I can't afford it, so this problem only exists in my dreams... LOL

Audi everytime!

The ad did make me think maybe BMW for a split second... very clever.

Now both looks great, and they were clever to post ads opposite to each other.

BMW better...