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Promoting Your Site
1. Target Audience
Determine who your target audience is so you
will be able to prioritize your promotions
- shopper
- surfer
- self helper
Identify your content and interest level for
the user. Know what the user will search for and how they will find
your site.
- FAQ- help file
- Humor
- Entertainment
- store
- reference
- genealogy
2. Preparing site for listing
Listing with search engines is a tricky thing.
If you do not take the time to prepare your site for the search
engines, then you may be wasting valuable energy on trying to get
listed. Search robots will visit your site and rate your site based
on content found in the meta tags, the title, the words on the body,
the links, etc, based on the specific criteria of the search engine.
Therefore it is important to make sure you have at least your main
pages prepared for crawling.
Meta tags-
- see the metatag generator
- robots tag to prevent crawling
- revisit tag
- description tab
- title tag
- keywords tag
- doc type if it is special.
- title of site
- comment tags for missing items such as
flash contained links and text
- alt tags on your images so they are indexed
Resources
Search Engine checker
Link checker
3. Listing with Search Engines through a
mutiple list service
You can start with a free
multiple listing service. Below are a few available for
free.
-
ADDME
- Lycos
- Northern
Light
-
Google
- DirectHit
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- HotBot
- Scrub
- FAST Search
- Alexa
- REX
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- National
Directory
- ExactSeek
- InfoSpace
- Search It
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- Voila
- NerdWorld
- Excite
- Mall Park
- EntireWeb
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4. Directory listings which must have manual
submissions
- DMOZ.org
- Yahoo
- Snap
- Look Smart
Webcrawler - Slurp -
Scooter -
Sidewinder -
Architext -
Spyder -
T-Rex -
Googlebot - |
webcrawler
Hot Bot
Alta Vista
Info Seek
Excite
Lycos
Google |
5.
Other Promotionals that often go
unnoticed
- Email lists - email announcements of new
content and specials
Keep track of your
visitors and make them feel welcome to come back. Give them a
reson to come back. Announce the new and exciting additions to
your site!
-
Post your site on Free For
All links in a
variety of places
Many free for all links
get crawled by bots and it offers another way for your site to be
crawled.
- Guest books
Many guest books get
listed in search engines and therefore it is a good place to
list your site, site description and so forth. Also, when
posting in a guestbook, if they allow html, post your banner and
hyperlink it back to your site so that it is easily picked out
from the guestbook and will attract users to your page.
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