Posted 23 October 2006 - 10:18 PM
"How do you even get people to advertise on your site? "
If you feel that someone will be willing to advertise on your site, you can begin offering advertising. Create a page that describes your website, its dominant audience (demographic), monthly statistics, and other information that would entice advertisers.
"How many hits/traffic per mo. are companies looking for?"
The more the better. What's also important is your site's demographic. For example, are most of your visitors computer-savvy? Then it would be practical for a computer store to advertise on your site, but not a bakery store. Some advertisers just want generic traffic (non-targeted), so they don't care what kind of visitors your site reels in.
"How much do you charge companies?"
Believe it or not, this is too general of a question. There are ton of variables that affect the price of advertising. Just to list a few:
- How many unique visitors your site receives.
- The size of the advertisement (if banner).
- The position of the advertisement on your page. The placement greatly affects how many people will notice the ad, and its CTR (click-through rate). An ad at the bottom of a page is worth less than one at the top. It gets more complicated than just "top and bottom," but that just gives you an idea that placement counts.