Nike is one of the most successful brands in the sports field. It is the world�s greatest sports enterprises. In the world the image is everything. And Nike is the sign which are ed hardy clothes known by the most people comparing to other brands. And the Nike Air Max shoes are on the hot sale in the market. This proud result is ed hardy related to its founder. Bill Bowerman is another founder of the Nike. In 1972, he was a coach in the Oregon University. He was very concerned about his players and knows about the needs of the athletes. He was not only a coach but also a teacher who always taught the students �competitive response� to learn how to win. coach online Meanwhile he is an innovator. He was inspired from the New Zealand trip in 1962, bringing back the new concept of the new running and physical fitness to USA. In the same time, he took a new training method to make the athletes have been completely changed. For loyalty, competition and team spirit, Bowerman taught them to the players a step by step. And then this action established the basics for the today�s culture for Nike. As a coach, he was committed to continuing to make his athletes perform better, so he coach outlet, designed the more shoes such as Air Max shoes for the athletes keeping from injury. He developed the different kinds of the materials and allowed his athletes to try.